Volume 23, Issue 3

Special Issue on "Internet Marketing" and General Research

Editorial 23/3
Electronic Markets on Internet marketing

Rainer Alt and Hubert Österle

Introduction to the special theme on Internet marketing

Christopher P. Holland, Kristin Diehl and Andreas Herrmann

Special Theme
Internet marketing: a content analysis of the research
J. Ken Corley II, Zack Jourdan and W. Rhea Ingram

Special Theme
A cross-industry analysis of the spillover effect in paid search advertising
Florian Nottorf and Burkhardt Funk

Special Theme
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Philipp Reichhart, Christian Pescher and Martin Spann

General Research
Understanding the substitution effect between online and traditional channels: evidence from product attributes perspective
Quansheng Wang, Peijian Song and Xue Yang

General Research
How individuals choose topics to contribute at an online context
Naren Peddibhotla

General Research
Developing a decision support system for business model design
Dave Daas, Toine Hurkmans, Sietse Overbeek and Harry Bouwman

Access Options

All abstracts and papers are available on SpringerLink.